get your life on track

Online Life and Rider Performance Coaching

About Me

Hey, I’m Warren – Rider. Coach. Business Executive. Virtual Growth Partner.

I’ve spent more than 25 years doing two things I love: riding motorcycles and helping people grow. From climbing the corporate ladder to running my own businesses, from ripping around on mini dirt bikes to knee-down laps on track and chasing race wins—I’ve lived a life fuelled by passion, challenge, and never ending growth.

Along the way, I’ve coached, mentored, and ridden alongside countless individuals, and one things clear: Every one of us could use some help and guidance along the way.

The reason I do this.

Motorcycles saved me more than once—not just as a rider, but as a person. The community, the focus, the lessons learned at speed… they continue to shape who I am. Now, I’m doing my part and giving back.

As a life and rider coach, I bring a unique understanding and skillset to what I offer to clients from around the world. Because of this, I’m constantly being asked for help with challenges like:

Improving personal performance (on-road or off)

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Setting meaningful goals
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Crushing self-doubt or fear 
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Building great habits that stick (and getting rid of bad ones)

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Bouncing back from setbacks
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Turning stress into fuel
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…. So here we are. This isn’t therapy. It’s real talk, real tools, and real progress—backed by neuroscience, proven coaching frameworks, and thousands of hours of track time.

Think about it: Every top athlete, CEO, and high performer has a coach. Why? Because growth doesn’t happen in a vacuum. Whether you’re chasing podiums, promotions, or just a better version of yourself—you don’t have to do it alone.

This is for you.

You might be a fellow rider looking to level up, a business professional seeking direction, or someone navigating life's twists and turns. Whatever brings you here, my mission is supporting your journey toward a life worth living.

How we roll together.

Using virtual platforms, I blend hard-won experience and expertise in multiple coaching frameworks including - Neuro Linguistic Programming, Enneagram, Neurozone, International Coaching Federation coaching principles, and track-day instructor skills—into practical guidance. No therapy; just real talk to unlock your true potential in life, business, and on your bike.

HOW & WHY THIS WORKS.

The magic of integrating life coaching with rider coaching lies in the powerful reinforcement loop it creates. When you learn a principle like mindfulness or resilience, you practice it both in everyday situations and on your bike, creating multiple pathways for mastery. A lesson about overcoming limiting beliefs might begin in conversation, then be immediately applied during your next ride, where the feedback is instant and visceral. This dual-context learning accelerates growth as insights from one domain strengthen the other. What begins as conscious practice gradually transforms into intuitive understanding that flows effortlessly between all aspects of your life. The bike becomes not just a vehicle, but a powerful tool for personal transformation and a tangible reminder of your true potential both on and off the road.

Four motorcycle racers leaning into a turn on a race track, wearing full racing gear and helmets, with the lead rider on a black and yellow bike marked 59, followed by a rider on a blue bike marked 4, and two additional racers behind.

Two men converse near a blue Yamaha race motorcycle under a covered area at a racetrack. One wears a neon yellow shirt and cap, the other in racing gear, including a grey suit with black and white accents.

Challenges you may be facing

Two motorcycle riders in racing gear, a woman and a man, stand next to a black motorcycle in an indoor garage with a brick wall and a sign titled 'Red Star Raceway Pit Rules.'

On your ride: My riding skills are not improving as quickly as I would like. Each time I get on the bike, I'm just repeating the same patterns. I'm struggling to track my progress, not setting realistic goals for my riding, and getting frustrated with my lack of improvement.
In your life: I’m struggling to achieve personal goals, feeling unfulfilled in my career or relationships. I sometimes feel overwhelmed by the goals I set, leading to procrastination. I'm unsure of the steps needed to move forward. I often abandon goals midway due to a lack of progress or external validation.
On your ride: I have developed bad riding habits but I am not sure what those are. I'm also struggling to develop good riding habits and feeling like I'm not making real progress.
In your life: I'm struggling to create healthy habits and/or I am stuck in unhealthy patterns. I'm also struggling to break free from negative self-talk, feeling stuck in a rut, and lacking motivation to make changes. I'm having trouble creating a plan to make positive changes.
On your ride: I am concerned that I'm going to crash or lose control of my bike. I don't trust in my skills and abilities. I'm also getting anxious about riding in certain conditions and feeling like I'm not in complete control. I'm tense and on edge while riding.
In your life: I keep dwelling on negative thoughts, lacking motivation and enthusiasm. I'm also struggling to manage my emotions, feeling overwhelmed by stress and anxiety, and having trouble sleeping. I'm getting stuck in a cycle of worry and fear.
On your ride: I feel that I am unable to trust my bike, my tires or my abilities or I sometimes let my ego get in the way. I'm also struggling to overcome fear and doubt while riding, feeling like I'm not good enough, and lacking confidence in my skills. I'm getting caught up in trying to impress others rather than focusing on my own improvement.
In your life: I land up holding onto negative self-talk, I feel limited by past experiences or others' opinions. I'm also struggling to let go of fear and doubt, feeling stuck in a mindset that's holding me back, and lacking confidence in my abilities. I'm getting stuck in a cycle of negative thinking.
On your ride: I tend to focus on obstacles rather than solutions. I'm also getting caught up in negative self-talk while riding, feeling like I'm not good enough, and lacking confidence in my abilities. I'm struggling to stay positive and focused while riding.
In your life: I keep getting stuck in negative thought patterns and I am concerned that I am missing opportunities for growth. I'm also struggling to focus on the positive, feeling like I'm stuck in a rut, and lacking motivation to make changes. I'm getting discouraged and feeling like I'm not moving forward.
On your ride: I lack confidence and recovery is challenging after a crash or unexpected situation while riding. I'm also struggling to adapt to new riding conditions and feeling like I'm not in control. I'm hesitant to try new things or taking acceptable risks to advance my skills while riding.
In your life: I am struggling to bounce back from setbacks, feeling stuck in challenges. I'm also lacking confidence in my abilities, feeling uncertain about my future, and struggling to take risks. I'm getting discouraged and feeling like I'm not good enough.
On your ride: I am so tense that I don't get to enjoy the ride as much as I think I should. I have no real idea about my body position and how it affects my riding. I'm also not paying attention to my surroundings, not noticing obstacles or hazards, and feeling disconnected from the ride.
your life: I'm feeling disconnected from thoughts and emotions, I'm just going through the motions. I'm also struggling to stay present in conversations, feeling like I'm on autopilot, and lacking emotional intelligence. I'm having trouble being aware of my thoughts and feelings.

ready to ride?

Let's get your life on track. No matter what you're chasing, we'll get there together.

Two race car drivers in racing suits and caps standing and talking outside near a wall with fire extinguishers.